Posted on 04/02/2020 8:41:09 AM PDT by cll
Rebounding from previous challenges, Puerto Rico offers hard-earned advice in how destinations can make an effective comeback.
Puerto Rico has learned how to react faster and more effectively in a crisis.
If experience is the best teacher, then Puerto Rico’s tourism industry should be in an especially good position to confront the coronavirus pandemic that’s currently threatening the world tourism industry. After all, the so-called “Island of Enchantment” managed to score impressive growth just a short time after disastrous hurricanes and earthquakes, making its strategy for rebuilding an interesting case study in recovery.
“I don’t think any other destination in the world has had to face as many obstacles as Puerto Rico has had to face over the past 3.5 years,” said Carla Campos, executive director of Puerto Rico Tourism Company. “That acquired knowledge of crisis management — and experience in crisis management — uniquely positions us to overcome the adversity that the world is facing now.”
Brad Dean, CEO of Discover Puerto Rico, the island’s nonprofit destination marketing organization, agrees that the destination benefits from its hard-won expertise.
“The island is resilient, and as a destination, we have carefully taken our learnings and applied them to all future situations, including, of course, the current situation that the entire global tourism industry is facing today,” he said. “This has allowed us to react faster and more efficiently, every time. We’ve put into place a robust crisis plan in order to be prepared and to safeguard the welfare of the general population, as well as any visitors to the island.”
Puerto Rico’s ability to deal with challenging situations is born out of necessity. The arrival of hurricanes Irma and Maria in 2017, as well as a series of earthquakes earlier this year, have given the island’s tourism industry plenty of practice
(Excerpt) Read more at travelagewest.com ...
The Mississippi Gulf Coast is an excellent study in overcoming massive setbacks.
More like a case study in inefficiency caused by the rampant corruption that drips from any colony formerly administered by spain
First, double down on the corruption and keep demanding more federal aid, using cries of “RACISM”!!
“I tell ya, all I meet is wise guys. A travel agent told me I could spend six nights in Puerto Rico. No days, just nights. I said to him, ‘What will I do with myself days?’ He said, ‘Do whatever you want, just keep out of Puerto Rico.’”
-Rodney Dangerfield
I see that the ancient Anglo-Spanish spite is alive and well!
The french are even worse
Good read cll.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.