His ads play regularly on local TV stations. He has learned a lot since his first ones. In his early ones he pushed issues which are not popular here.
His newer ones are very well done. You would never guess what his positions on the issues are just telling how good a guy he is.
He will not win the vote here but probably is attracting low information voters.
I agree.
The wife and I watch few shows in the evening and the ones we do watch started having his ads 3 or 4 months ago, a lot of them.
I said to her then that they had to be costing him a bunch, little did I know then that money was no object to him.