Again, I’m going to play the nasty article/Twitter nanny. One of the worst things about all tweets is how other writers feel compelled to cut and paste them, often repeatedly, along with quoting them. This article abounds in that affliction with the abuse being equal, an abuse that renders it borderline unreadable. The better, far more readable, way to do it is to quote a tweet and add a link so the quote can checked. Then continue to write the article. That way the writer produces an article that flows and is easy to read and understand.
This is the way other writers do it. If a lawyer, for example, is writing a brief he or she will quote a relevant case, give a citation, and go on with the brief. He or she will not quote and cite the case and then include a direct physical copy in the brief.
We aren’t lawyers (thankfully). That’s just how it’s done. And it allows people to jump over to twitter and join in.