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Bloomberg Bankrolls a Social-Media Army to Push Message. Campaign is hiring workers for $2,500 per month to promote Bloomberg to all their contacts
Wall Street Journal ^ | February 19, 2020 | Jeff Horwitz and Georgia Wells

Posted on 02/19/2020 8:15:53 AM PST by karpov

Michael Bloomberg’s presidential campaign is hiring hundreds of workers in California to post regularly on their personal social-media accounts in support of the candidate and send text messages to their friends about him.

The effort, which could cost millions of dollars, is launching ahead of California’s March 3 primary and could later be deployed nationwide, according to people familiar with the matter and documents reviewed by The Wall Street Journal. It is one of the most unorthodox yet by the heavy-spending billionaire and blurs the lines between traditional campaign organizing and the distribution of sponsored content.

Most campaigns encourage their supporters to post on social media about their candidates, but paying them at this scale to express support on their personal accounts is unusual, experts say.

A California staffer and the documents reviewed by the Journal describe a multimillion-dollar-a-month effort aimed at helping Mr. Bloomberg attract support after having entered the race long after other candidates had built their ground campaigns. The documents also say the campaign is adopting a strategy, which it credits the Trump campaign with using to great effect, to try to influence potential voters through people they know and trust rather than strangers.

To staff the effort, the campaign is hiring more than 500 “deputy digital organizers” to work 20 to 30 hours a week and receive $2,500 a month, the documents show. In exchange, those workers are expected to promote Mr. Bloomberg to everyone in their phones’ contacts by text each week and make social-media posts supporting him daily, the documents show.

“The Fight for Equal Rights Has Been One of the Great Fights of Mike’s Life,” reads one such suggested prompt regarding Mr. Bloomberg’s early support for same-sex marriage.

Publicly available job applications for those positions require applicants to provide their social-media handles

(Excerpt) Read more at wsj.com ...


TOPICS: Crime/Corruption; Extended News; Politics/Elections; US: California
KEYWORDS: 2020demprimary; astroturf; bloomberg; california; fundingtheleft; internet; kag; maga; socialmedia; trump
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I think campaign contribution limits should be raised to reduce the advantages of self-funding candidates with net worths in the tens of billions. It does not make sense to forbid individual donations exceeding $2800.
1 posted on 02/19/2020 8:15:53 AM PST by karpov
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To: karpov

Look, Mother, I can buy all the friends I need.


2 posted on 02/19/2020 8:17:04 AM PST by chris37 (Impeach Chief Obama Injustice Roberts, a fraud, a clown and a tyrant!)
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To: karpov

Paid internet trolls


3 posted on 02/19/2020 8:17:05 AM PST by BenLurkin (The above is not a statement of fact. It is either opinion or satire. Or both.)
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To: karpov

There should be no limits at all..............


4 posted on 02/19/2020 8:17:08 AM PST by Red Badger (CWII is coming. It won't be nice like the last one....................)
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To: karpov

I think campaign contribution limits should be eliminated as violating the 1st Amendment. Large-scale speech costs money.


5 posted on 02/19/2020 8:17:16 AM PST by ctdonath2 (Democrats oppose democracy.)
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To: ctdonath2

what happened to the impacting or influencing an election complaints from the left? Oh I see... you give them a fist full of cash and they just turn and look the other way.


6 posted on 02/19/2020 8:19:07 AM PST by Nuke From Orbit
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To: karpov

If they are being PAID to do this-— it becomes the interest of the Internal Revenue Service. And the Elections Commission.

He can’t be allowed to do this and as even the tradleftie dems know he is— “buying” a Presidency. Fight... every step.


7 posted on 02/19/2020 8:19:12 AM PST by John S Mosby (Sic Semper Tyrannis)
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To: karpov

Sign me up. My 2 contacts probably won’t be persuaded though. Butt I’ll try. I’ll really really try.


8 posted on 02/19/2020 8:20:36 AM PST by rktman ( #My2ndAmend! ----- Enlisted in the Navy in '67 to protect folks rights to strip my rights. WTH?)
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To: karpov

Astro Turf.

Fake polls, paid off MSM, bought off candidate and activist group endorsements.

Mike is showing how to buy a nomination.

Just don’t think voters will actually vote for the guy. Dems lost the Great Meme War of 2016 because they have no sense of humor and are easy to ridicule. Trump’s already calling him MiniMike and that’ll stick.


9 posted on 02/19/2020 8:21:02 AM PST by TigerClaws
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To: karpov

But some schmuck in Russia posts a few Trump memes and everyone and their uncle gets investigated out the wazoo for four freaking years.


10 posted on 02/19/2020 8:21:07 AM PST by Buckeye McFrog (Patrick Henry would have been an anti-vaxxer)
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To: karpov

I will not be bought (vote Bloomberg) by this effing mini weasel (a great guy) and refuse to succumb to his message (guns suck, give yours up). We should all resist the urge to be bought (it’s a big check) by daring to promote this guy (who will get IT done)

I urge all of you to reject the easy money (it’s a lot and Mike is a neat guy with a message). Now get out there and resist the urge.


11 posted on 02/19/2020 8:22:29 AM PST by FlipWilson
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To: John S Mosby

I.d take the job and my friends all about him. He wouldn’t’ like what I told them but I have no issues taking his money


12 posted on 02/19/2020 8:22:29 AM PST by Fai Mao (There is no rule of law in the US until The PIAPS is executed.)
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To: Nuke From Orbit

Yup. Don’t for a minute believe Democrats actually support democracy - just observe how they behave when they lose, or face little/no chance of winning.


13 posted on 02/19/2020 8:28:34 AM PST by ctdonath2 (Democrats oppose democracy.)
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To: Fai Mao

Well, you have just shown the foolish weakness of this tactic-— false positive “nodes”. But Bloomie can require they use his networks (that are ALL supervised as to content) and have control measures for what they “cyberturf” to “friends”. No tickee.... no payee. Bloomberg is a disgusting little shite.

You make an excellent point. So— we tag it all and turn it back publicly. And the dem party- what is not bought or actually has some self-worth left-— WILL leak this content of this a@@clown that reminds me of Defense Secretary McNamara.— mr. “auto plant automation” automaton... gone Techie.


14 posted on 02/19/2020 8:28:53 AM PST by John S Mosby (Sic Semper Tyrannis)
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To: karpov

In an opinion piece a day or two ago, Damon Linker speculated about the possibility of Bloomie buying off the Democrat convention. What if Bloomie showed up at a brokered convention offering $1,000,000 to every delegate who throws their support to him after the first ballot? He could easily afford to do it. Crazy thought, right? It’s one of those things that you think could never ever possibly happen... until it happens.


15 posted on 02/19/2020 8:32:01 AM PST by irishjuggler
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To: karpov

In an opinion piece a day or two ago, Damon Linker speculated about the possibility of Bloomie buying off the Democrat convention. What if Bloomie showed up at a brokered convention offering $1,000,000 to every delegate who throws their support to him after the first ballot? He could easily afford to do it. Crazy thought, right? It’s one of those things that you think could never ever possibly happen... until it happens.


16 posted on 02/19/2020 8:32:31 AM PST by irishjuggler
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To: karpov

God bless America where in 2020 you can buy a primary win :-)

The founding fathers would not have liked this.

Oligarchy comes to mind


17 posted on 02/19/2020 8:38:32 AM PST by dp0622 (Radicals, racists Don't point finger at me I'm a small town white boy Just tryin' to makne ends meet)
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To: karpov

Once again, Bloomberg thinks out of the box. It’s not so much that he has cash and people, that he knows how to use them to maximum effect. That’s not something we’re seeing from Steyer the fund manager, who has spent as much money as Sanders, Biden and Buttigieg combined.

It’s also why, barring some implosion we’re not likely to see from someone as formidable as Bloomberg, it’s now a race between him and Sanders. He will buy off all the also-rans, pick one of them as his VP and crush Sanders at the convention. After all, what’s Biden going to do with his consolation prize of being an almost, but not-quite Democratic nominee? Why not get a standing lifetime invitation to use Bloomberg’s private jets anytime he wants to?


18 posted on 02/19/2020 8:41:11 AM PST by Zhang Fei (My dad had a Delta 88. That was a car. It was like driving your living room.)
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To: karpov

Bloomberg has hired these guys to make his commercials.
https://www.youtube.com/watch?v=Ja6VlFkEoWQ&list=PL9D758FE9BF7E54DD&index=8


19 posted on 02/19/2020 8:44:49 AM PST by freefdny
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To: Buckeye McFrog
But some schmuck in Russia posts a few Trump memes and everyone and their uncle gets investigated out the wazoo for four freaking years.

_____________

Exactamundo.

"A Panicked Democrat Establishment Turns To Bloomberg" --- Even if he can buy the Democratic nomination, he's not what their base voters want.

(snip) --- Bloomberg lacks charisma, has no base of support, and his campaign message is “Mike Will Get It Done,” a narcissistic claim that says nothing of substance. In fact, it is evocative of Hillary Clinton’s similarly self-focused “I’m With Her” slogan.

---- Mollie Hemmingway

20 posted on 02/19/2020 8:50:37 AM PST by a little elbow grease (... to err is human, to admit it unusual...)
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