Most creative writing these days is directed at global warming, and it is 100% negative. It must now be a required assignment in creative writing/fiction/propaganda/journalism college classes. Statistically the positives and negatives should fall roughly 50/50, not 0/100. Readers can too easily detect they're being had.
... creative writing these days is directed at global warming, and it is 100% negative. It must now be a required assignment in creative writing/fiction/propaganda/journalism college classes.
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There is even a subgenre of dystopian, apocalyptic fiction called ‘cli-fi’, for ‘climate fiction’. The results are the usual mixed bag, depending on how close to the truth they are.
As for the content marketing market: these writers game the goog algorithm by including key words, special characters, a number or percentage and keeping within a set number of characters in the headline. Much of the content is noticeably recycled. Any subheadings are derived from popular searches, making the entire process even more of a closed loop. The only goal is to rank in the first three search returns (below the paid ads).
Politico is rarely news and more often content marketing.