[The Chinese consumers are boycotting us, so let’s return the favor.]
It’s BS virtue signaling. They’ll buy the best combo of price and quality they can get. Note also that Uncle Xi is watching, via the social credit score, so virtue signaling actually gets them tangible benefits. In reality, though, even Dolce & Gabbana, which had any number of distribution relationships terminated in wake of an overblown “racism” Chinese fire drill, is still racking up significant Chinese sales.
https://www.scmp.com/lifestyle/fashion-beauty/article/3024640/dolce-gabbana-sees-slowdown-sales-china-after-racist-ad