I don’t think it will work for Trump due to the following exclusions in the law
(3) Exclusions
The following shall not be actionable as dilution by blurring or dilution by tarnishment under this subsection:
(A) Any fair use, including a nominative or descriptive fair use, or facilitation of such fair use, of a famous mark by another person other than as a designation of source for the person’s own goods or services, including use in connection with—
(i) advertising or promotion that permits consumers to compare goods or services; or
(ii) identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner.
(B) All forms of news reporting and news commentary.
(3) Exclusions
The following shall not be actionable as dilution by blurring or dilution by tarnishment under this subsection:
(B) All forms of news reporting and news commentary.
It might get them to drop “fair and balance” kind of like how google no longer says “don’t be evil”
Pretty sure fraud that damages a persons’s “brand” is illegal. At least, it should be.