I agree that for poor people, a $0.99 tube of toothpaste from China is the likely choice vs $1.99 for Crest made in NC. I will never criticize a poor American for buying cheap Chinese goods.
Once you climb up Maslow's Heirchy, however, your utility curve isn't as price-sensitive and your choice set expands- and that's where interesting decisions need to be made. I like low prices, too, but If I also want to live longer than the average Deplorable, maybe I'll chose to eat healthy. In that case, my food bill is likely going to be a little higher. Thus in my utility-maximizing decision I place health above price.
The issue before the NBA is the same - their public utility curve seems to favor woke policies, but in public we see their utility curve places a premium on maximizing profit. There's a shocker.
In a strange sort of way, the liberals have handed this current kerfuffle to the right. Recall in the 1980s and 1990s, the left bemoaned NAFTA, GATT, etc as offshoring etc lead to blue collar jobs vanishing. The right pool-pooh'd these leftists as being ignorant of economics, noting that the American worker will find new jobs in new industries. Unfortunately, that didn't happen. Fast forward to today- those workers who were told to Lean to Code by leftist journalists are now blue-collar Deplorables, the right now owns the MADE IN AMERICA issue, and the unemployed leftist journalist doesn't understand why a middle class guy would buy a more-expensive America-assembled Harley and vote for Trump.