Penzey lost a chunk of business from a letter he penned in 2016, iirc.
Maybe he thinks his customer-loss was limited to the MAGA types, and they’re all but gone at this point.
I believe a relative, his sister perhaps, started a competing business. Don’t remember the name.
I’m not surprised that Penzey’s at it again. He seems to be seriously fixated on non-reality.
He’ll raise prices, and the lefties will feel good about paying more, because it fights the bad orange man.