1. Good on Hornady for sticking to its, and its customers’, values.
2. Doing business with Walmart sounds tempting - it is, after all, the single largest retailer on the planet. However, its management has long been aware of that fact and has utilized it to utterly screw with its suppliers. Here’s what they do: if you can overcome all of the hurdles and bureaucracy to get your product approved, you must sign a contract with them. That contract mandates that you open up all of the books and records of your business to them, so that they can see exactly what your production costs and profit margins are. They will then gradually but inexorably, reduce your profit margin to the barest minimum for you to stay in business. So, in the immortal words of Republic Admiral Ackbar: “It’s a trap!!!
It’s just time to draw the line and quit Wal-Mart on all shopping requirements, period. You have other options, and the money tends to stay in your local region.