Just common sense stuff. We both tried to do the voice over, and we were both professional sales men and thought we were well spoken.
After listening to ourselves along with the video, we hired a professional announcer for the audio.
I could not believe how piss poor we sounded on a recording using first class equipment, in a studio run by professionals.
I don't know if it was the 'Burgh sound, or we both had crummy voices for audio tape, but the sound was very bad.
The legendary Myron Cope was incredulous when they asked him to start doing a radio show. He thought that he had the absolute WRONG voice for that.
The station manager told him that “we see a trend in this business towards lousy voices!”
Apparently the trend had ended by the time I was drawling my way through newscasts.