"Both people are living in the same geographic location, and yet Jewish goods are being treated differently."
"Could the discrimination be any clearer?"
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Did you really read the article, warrdaddy?
It’s called “gradualism”, and this is just another small step, but it is another step, after decades now of increasing European antisemitism.
https://en.wikipedia.org/wiki/Nazi_boycott_of_Jewish_businesses
This is how it happened during the Nazi regime as well. Look under “Earlier Boycotts” to see how slowly and methodically it happened.
In the current day, here is a timeline of international BDS actions:
https://www.tiki-toki.com/timeline/entry/28282/BDS-Movement/
And finally, a good article by National Review:
“Why Progressive Anti-Semitism and Why Now?”
https://www.nationalreview.com/2019/05/progressive-anti-semitism-multicultural-left-new-york-times/