Liberals have been doing this a long time. They care first and foremost about promoting their agenda. McDonalds became a homosexual agenda company after a voting shares block voted them into it. The homosexual in my office used to talk about the companies he invested in. All his investments were geared to promoting the homo agenda. He was part of a large organization that targeted investment this way.
People who think corporations are just concerned with making money have their heads in the sand.
Since they believe this stuff to their core, it will probably take more than simple exposure to stop them.