Tom is correct on this IMO.
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Yup. Best bet is to turn off all the edge sharpening, motion smoothing, noise reduction, etc filters on the TV. And reduce the brightness level from “nuclear weapon flash” level. Manufacturers throw in all these gimmicks, because they’re all chip based or software based and cost them next to nothing and they all want a long checklist of “features” to help sell their sets.
Any set nowadays is going to be pretty fantastic. We’ve moved far far beyond the day when state of the art was a 27” color analog tube display. It’s all good now.
I used the Disney “Wow!” Blu-ray to calibrate my set. I try to resist the urge to adjust other people’s sets. I was over at some friends’ house a few months ago watching an Astros game. Their contrast was so high that the Astros blue colors looked more akin to black. Their TV could look so much better.