I suspect that there are a lot of people like me who used to hunt and do a lot of shooting, but are just too busy with kids and family. My hobby the past ten years has been taking FIVE kids to practice and attending games in Volleyball, Basketball, Track, Cross Country, Baseball, Wrestling and Football... lots of football. And guess where I don’t go any more to buy balls, shoes, socks, shorts, headbands, ankle and wrist braces, helmets, bats, mitts, cleats, pads, girdles, practice pants, gloves, mouthpieces, tape, hand warmers, warmup gear, etc. any more? That’s right Dick’s. And since I still do some fishing I don’t go there for any of that equipment either. So as they see an across the board drop in sales on not just guns and ammo it’s a message from a broader base of customers that they don’t care for left-wing political activism from retail stores.
I hunt, fish, and shoot, but most of my spare time is spent with my twin 13 yo daughters. Both do dance, one is in tournament softball and the other does gymnastics. I do not shop at Dick’s for any of these activities.