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To: carriage_hill

“They’ve replaced all the Whites with minorities, on their new crap, garbage website:”

My first thought upon seeing that is that this is an urban outdoor company and not serious about extreme outdoors.

Perceptions in marketing matter.


33 posted on 10/25/2018 5:40:05 AM PDT by Rebelbase
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To: Rebelbase
this is an urban outdoor company and not serious about extreme outdoors

Good point! When I first read the article I thought it makes no difference to me who is showing off a coat, pants or boots. I buy based on the description of the article not who is wearing it. If it works for me then OK, but now I will read more carefully.

On the topic of do whites own the outdoors, I suppose they do. As for me I go places where I don't see ANYBODY for 4-5 days, so I may be a bad gage. I can not think of what blacks do for outdoor recreation and exercise. Walking, nope. Running, nope. Biking, nope. Swimming, nope (I swam from Alcatraz to SF last month. 680 swimmers. Don't recall any blacks. But I wasn't really looking. I was more concerned with drowning.). Tennis, nope. Golf, nope. Skiing, maybe a few. Hiking, nope. Pick-up basketball, Ahhh... there ya go. But that is urban so maybe doesn't count.

Oh well, time to go for a walk.

63 posted on 10/25/2018 6:53:15 AM PDT by super7man (Madam Defarge, knitting, knitting, always knitting)
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