"Levi Strauss & Co. will close its last manufacturing plants in the United States and Canada, eliminating nearly 2,000 jobs, the struggling jeans maker said Thursday. The company will close two sewing and finishing plants in San Antonio by year's end and lay off 800 workers. It will also shutter its three remaining plants north of the border that employ 1,180 people. The company will contract with foreign plants to make up for the closings. The move will allow the company to focus more on product design, marketing and sales of its jeans, said Julie Klee, general manager of Levi Strauss & Co. in Canada. "The closures are an absolutely necessary part of ensuring the long-term competitiveness of our business," Klee said. San Francisco-based Levi Strauss, which just turned 150 years old, became one of America's iconic brands in the 1950s and '60s as Levis became a wardrobe staple of baby boomers.But the company has struggled in recent years to connect with younger consumers. Sales peaked at $7.1 billion in 1996 but have fallen for six straight years to $4.1 billion. In 2002, Levi's U.S.-based parent company closed six U.S. manufacturing plants, eliminating 3,600 jobs..."
Left Coasters like this twit are part of the problem. May they die a slow and agonizing death which they deserve for trying to decide our Second Amendment rights for us. FULS.
My mom, sister and a couple of cousins were hardcore Levi’s workers. They packed it all up and moved away leaving American workers in thier wake.
SCREW ‘EM!
“But the company has struggled in recent years to connect with younger consumers. “
They are going to be struggling a lot more with older consumers too.