Amazon promotional logarithms are strange. If someone offers his products at a lower cost, his direct ads will be bumped in favor of the other.
Amazon is really tricky and ... frankly, Abusive to their sellers.
I used to say “Almost abusive” but my wife’s business has been laid to waste by the new Amazon and Ebay seller regs.
I represent several clients that live and die by Amazon.
It is truly the new Wild West, but without even the semblance of an honest sheriff.
Shootouts in Grimy Gulch have been replaced by the same in Algorithm Alley.