If a woman is dumb enough to pay more for a “women’s” razor....
A yuge number of women will not buy a product if it does not cost enough to satisfy their opulent sense of self. They pay more tax because they pay more period. How does this awareness campaign hope to change the stuck-up factor of the distaff part of humanity? How much Chanel Number Five would a woman buy at Nordstroms for a dollar ninety five?
Burger King's example here is a poor one. Women may pay more for products geared to them, but they don't pay more for burgers. I'm sure it costs a manufacturer more to produce and sell a women's razor because they don't sell in the same volume as men's razors (though this may change with so many hipsters growing beards these days).