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> Because he’s prejudiced,

Using any specific word does not mean you’re prejudiced. Context matters. A rap song and a board room are different. The 1950s and 2018 are different. When I grew up it meant a person was black - the speaker may or may not have been using it as a slur. It was OFTEN used as a slur - I’m not denying that - but was also used the way we currently say “black” or “African American”. Whites 50 years ago did use it the way i hear it used by blacks any time I’m on public transport today.

Today it is ALWAYs taken as a slur if it’s used by someone who is not part of the Democratic underclass to refer to people who are part of the Democratic underclass.

It’s entirely possible that the colonel used the word frequently without prejudice. And also Schnatter used it without prejudice. But, 50 years ago people did not infer prejudice from simply saying a word like they do now. I’d bet Schnatter is stupid for not understanding 2018, rather than prejudiced. But, I can’t read minds like so many others seem able to do.