It's baseball season and we need to replace a cooler. I wanted something I could take to the park for my kids travel weekends and also take camping. I want something durable that will last a long time. I was researching products when I found that Yeti had jumped into politics and no longer wants me as a customer.
I am an outdoorsman that uses coolers every weekend. We also go camping in the fall and do some hunting. My family also enjoys shooting. What customer base is Yeti seeking here?
Not sure this is good for your business. I guess I'll go with the Rtic. Thanks for making that easy.
www.yeti.com/contact-us
What businesses need to understand is that the communists who are forcing them into “feel good” decisions have no money and want everyone else to be poor. Those of us who have money to spend on their products are going to vote with their wallets. I’ve voted with my wallet today.
I just sent them a note.
I work part-time in a sporting goods store that carries Yeti products.
Most of our clientele are hard-core hunters and fishermen.
They will lose a big chink of their customer base from this.