This sort of pandering is eye-roll inducing to their core customer. They’d better hope they gain a lot of female customers because making their liquor girlie isn’t going to do them any favors with anybody else.
I’m a woman and I love Scotch. JW is actually an excellent blend, although oddly enough, I prefer the Red to the Black. Of course, the Blue is truly excellent, but normally, my budget and my bars don’t run to that...