There is more to the Memo than just the Memo.
There is the narrative, the Memo story.
Today is the SOTU day. All attention is focused on the President and his message and those foolish dweebs who rebut it.
Later, the Memo story will be the News Of The Day with no distraction. It will suddenly appear with minimum time for the rats to kill it. Schiff will try but being a loser, will fail.
Maintaining control of the news means carefully and selectively controlling the total output to gain maximum advantage. The President and Republicans are not accustomed to being able to have such power but seem to be managing it well.
“All attention is focused on the President and his message and those foolish dweebs who rebut it.”
This will be a perfect day for Page, Strzok, etc., to quietly skulk off to their cars carrying file boxes of their stuff.