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The cost to ship a bowling ball or a post card is identical (even though the resources required to deliver are far from equal).

That's wildly inaccurate.

My ISP is free to charge me per Gb transmitted, and on one of the services I use, Verizon 4g, that's exactly what they do.

There is absolutely nothing in nn to prevent charging more based on weight (in you analogy).

What nn prevents is UPS charging me more to ship a bowling ball I bought from Dick's Sporting Goods than they charge me if I bought the same bowling ball from UPS.

What nn prevents is UPS charging me more to ship a bowling ball I bought from Dick's Sporting Goods than they charge me if I bought the same bowling ball from UPS.

Why would you choose to pay more for the same bowling ball? That's foolish shopping. When I look for a product, I shop multiple suppliers. The best price gets the business...often for exactly the same product. Each vendor has different overhead, shipping costs and ability to leverage volume buying for discounts. Sometimes the discriminator is after purchase service, thus justifying a higher price point in anticipation of future need.

What nn prevents is UPS charging me more to ship a bowling ball I bought from Dick's Sporting Goods than they charge me if I bought the same bowling ball from UPS.

What nn does is gives the US Government MORE, SPECIFIC control over the owners of the physical medium of the internet and it gives the Government another opportunity to shake down another business that they know people already don't like (cable and phone companies are two of the most HATED, but necessary businesses in America).

With nn left in place (and forgotten about (like too many other laws, rules and regulations)), it gives the Government an unguarded doorway into DEEPER control of the internet!

My concern isn't with the voiced/written "intent" of nn...it's the NEXT SHOE that I'm worried about! Yes, as written, it says "We the Government won't do those things that you are worried about us doing and those things we can LEGALLY do now that we have moved ISPs into this new category." As usual, it's just another ol' "You can trust me; I'm from the Government" statement that usually accompanies these rules and regulations. But as long as the words Government, Control and Democrat is involved - its a very BAD IDEA - PERIOD!!