It’s a visual jujitsu thing they do by gradually increasing the size of the logotype on the backdrop as you look from bottom to top. It makes the head pop out while the body shrinks to fit.
12 posted on 12/11/2017 1:45:21 PM PST by Lisbon1940
(No full-term Governors (at the time of election!)
19 posted on 12/11/2017 2:16:14 PM PST by wally_bert
(I didn't get where I am today by selling ice cream tasting of bookends, pumice stone & West Germany)