This United Way scam was already operating in the early 70’s, the last time I donated a dime to them.
Their key to success is getting CEOs of major corporations involved by making them think that they are returning something to the community.
Those CEOs then have huge campaigns to get their employees to contribute.
A company I worked for had a 100% participation rate. You can probably guess how a company could achieve a universal participation by its employees in charitable giving.