When you come right down to it, TIME has probably given Trump a big publicity boost over the years.
True, their copy is usually trashes him, but the photo-journalism of TIME is the best in the world.
TIME put Steve Bannon on the cover a few months back. That was when the public at large had no idea who he was. They painted Bannon as Trump’s Darth Vadar, but so what.
We’re benefiting from that publicity because as Bannon roams the country for MAGA, he’s a known quantity and earns respect for pugnacious style.
Sure, you cringe when you read the text, but on the whole, TIME has been a positive for Trump and MAGA, even though they don’t necessary want to be so.