It is particularly effective if you control nearly all the media. Fortunately, today, there are alternatives.
Great article and an absolute Must read
Please see my bio page to understand why the local media in Alabama have tried to destroy Judge Roy Moore.
http://www.freerepublic.com/~bodleiangirl/
The very people who prefer reason over faith end up not being able to reason.
“If the opponent survives these attacks, then it’s the class card,...”
Trump saw that one coming, and he got in front of it amazingly well. By flying his private jet to rallies, showing off his real-estate empire, boasting about his net worth, etc. etc.; he completely buried that card. He did it so well that opponents were left accusing him of *inflating* his net worth. IOW, he did the opposite of what Romney did & came out on top.
Alabama Senate hopeful Doug Jones defended man with ties to KKK, Holocaust deniers
Lying to gullible voters to win an election is actually highly logical.