Hilarious... Who on earth runs the marketing dept. for these companies? Nobody with a brain, that’s for sure. The odds of a boycott ever working are somewhere between nada and zilch.... in fact, boycotts almost always backfire and fail miserably and I suspect that it will really backfire in this case for one primary reason... Hannity has a big soapbox. As Exhibit A to study for this failure mechanism, go back sand look what happened in a similar situation with the great El Rushbo... What it will do is make sure that people who otherwise wouldn’t watch Hannity will do so where they can hear all about it... and they go back and watch the original segment and if they did that, they would find that Hannity was beyond fair with Moore. That can’t help but turn them against the advertisers. In the meantime, Hannity’s numbers will continue to rise and that brings in more (and better advertisers)....and leaves the departed ones in the dust. Investment advice here.... start shorting the stocks of Keurig and the other companies who curtained advertising on Hannity.