Glad you pointed this out. This is one of those tired cliches people feel obligated to say, but it is without understanding.
Hefner was like the rich man in Luke (16:23,24). After he died, he immediately lift up his eyes in Hell (Haides) tormented in flame. There is no happy ending for the unsaved dead. This is the fate of not only the Hugh Hefners of the world, but of all unbelieving.
But it doesn't have to be this way. For it is God's desire that all men be saved and come to the knowledge of the truth. For there is one God and one mediator between God and men, the man Christ Jesus, who gave himself a ransom for all.
Methinks the Devil is the Hugh Hefner of Hell.