all so called charities that only push “awareness” of a medical disease are suspect. It is never a cure because cure research required oversight and results. “Awareness” is BS for self promotion. (see also big brother or red cross)
It’s a huge issue, people coined the term “pinkwashing” for the amount of fraudulent activity that occurs with these “charities”.
Breast cancer is just an incredibly emotionally charged issue people have learned to exploit.