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Facebook Usage Among Teens Set to Drop in U.S., eMarketer Says
www.bloomberg.com ^ | August 21, 2017, 5:16 PM CDT | By Sarah Frier

Posted on 08/22/2017 6:28:14 AM PDT by Red Badger

Facebook Inc. is lucky it owns Instagram.

This year, the world’s largest social network will see a decline among teen users in the U.S., according to a forecast by EMarketer. It’s the first time the research company has predicted a fall in Facebook usage for any age group.

EMarketer predicts 14.5 million people from the ages of 12 to 17 will use Facebook in 2017, a drop of 3.4 percent from the prior year. Teens are migrating instead to Snap Inc.’s Snapchat and Instagram, the photo-sharing app that Facebook owns, the research company said Monday in a statement.

Facebook has continued to grow around the world, with more than 2 billion users this year, but younger people are finding it less compelling, said Oscar Orozco, a forecasting analyst at EMarketer. The company needs to attract younger users so they build a Facebook habit that will carry into their adult years, when they become prime customers for Facebook advertising.

(Excerpt) Read more at bloomberg.com ...


TOPICS: Business/Economy; Culture/Society; US: California
KEYWORDS: facebook; facebookusage; fb; instagram; snapchat; socialmedia
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Good. Hope it finally collapses...................
1 posted on 08/22/2017 6:28:14 AM PDT by Red Badger
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To: Red Badger

I don’t know any teens who use it, or even bother to sign up.

The ones I know already view FB like they do old rotary telephones


2 posted on 08/22/2017 6:39:46 AM PDT by PGR88
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To: PGR88

Apparently FB has become the ‘watercooler’ of the older generation...................


3 posted on 08/22/2017 6:40:47 AM PDT by Red Badger (Road Rage lasts 5 minutes. Road Rash lasts 5 months!.....................)
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To: Red Badger

They’ve been saying this for about five years. Instagram is also seen as an old hat version of Snapchat.


4 posted on 08/22/2017 6:44:42 AM PDT by Borges
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To: Red Badger
Facebook has continued to grow around the world, with more than 2 billion users this year

Yes, it sounds like it is on the brink.

5 posted on 08/22/2017 6:46:21 AM PDT by corlorde
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To: corlorde

But 2 billion old people......................


6 posted on 08/22/2017 6:49:18 AM PDT by Red Badger (Road Rage lasts 5 minutes. Road Rash lasts 5 months!.....................)
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To: Red Badger

Because Facebook has too many WORDS and words hurt their little minds.


7 posted on 08/22/2017 6:51:29 AM PDT by Bryanw92 (If we had some ham, we could have ham and eggs, if we had some eggs.)
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To: Red Badger

It will be around awhile, in some form or another. Free Republic on the other hand, seems to be fading.


8 posted on 08/22/2017 6:51:53 AM PDT by corlorde
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To: Red Badger

None of the teens-early 20s in our large relationship is on Facebook. That’s for old people.


9 posted on 08/22/2017 7:02:23 AM PDT by txrefugee (.)
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To: Red Badger

I’m not a teen by a long shot, but I deactivated my Facebook account along with Twitter and other social apps. I also ditched my Apple Watch and FitBit and most everything else snitching on me or controlling my day.


10 posted on 08/22/2017 7:04:02 AM PDT by socal_parrot (Do you like Pina Coladas?)
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To: socal_parrot

All I had was FB, and I deleted it in June................too much crap going on there......................


11 posted on 08/22/2017 7:06:51 AM PDT by Red Badger (Road Rage lasts 5 minutes. Road Rash lasts 5 months!.....................)
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To: Red Badger
Reminds of a radio interview I heard last year where an astute institutional investor explained why he avoids investing in any of these social media platforms like Facebook:

"I avoid investing in anything that can be replaced with a new platform developed by a bunch of guys in a garage over a long weekend."

12 posted on 08/22/2017 7:10:34 AM PDT by Alberta's Child ("I was elected to represent the citizens of Pittsburgh, not Paris." -- President Trump, 6/1/2017)
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To: Red Badger

It will linger on. MySpace is still around - https://en.wikipedia.org/wiki/Myspace


13 posted on 08/22/2017 7:10:53 AM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: txrefugee

Yeah. None of my grandchildren use it anymore and haven’t for years.


14 posted on 08/22/2017 7:11:42 AM PDT by sheana
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To: Alberta's Child

I am surprised that Gooooooooooogle hasn’t come up with a rival platform...................


15 posted on 08/22/2017 7:12:03 AM PDT by Red Badger (Road Rage lasts 5 minutes. Road Rash lasts 5 months!.....................)
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To: Red Badger

They tried and it did not work.


16 posted on 08/22/2017 7:12:35 AM PDT by Enlightened1
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To: Red Badger

I never understood the attraction of Facebook.

I never quite “got” what is so great about it.

I understand wanting to share info and pictures etc with people. But I communicate with family and friends with email if I want to send pictures or send messages. So why do I need to do Facebook and set it up, and have a lot of things about myself available publicly, just to communicate with family and friends?

Or maybe I’m missing the whole point. Clearly it was a great business opportunity for Zuckerberg. That’s capitalism and good job for him. With so many users, clearly he tapped into something people felt a need for.


17 posted on 08/22/2017 7:14:10 AM PDT by Dilbert San Diego
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To: Red Badger

I doubt it. Facebook—unlike MySpace—figured out how to 1. do advertising on the service and 2. Made itself more and more useful, especially since they bought out Instagram in 2012 and pretty much took almost every feature of Snapchat by middle 2015.


18 posted on 08/22/2017 7:15:57 AM PDT by RayChuang88 (FairTax: America's EconOomic Cure)
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To: Red Badger

Grandma and Grandpa finally adopt FB and the kids move on.....


19 posted on 08/22/2017 7:16:21 AM PDT by mad_as_he$$ (Not my circus. Not my monkeys.)
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To: Dilbert San Diego

It’s a platform for drama queens, self-centered attention whores and gossip mongers, so yeah, it fills a need...........


20 posted on 08/22/2017 7:17:18 AM PDT by Red Badger (Road Rage lasts 5 minutes. Road Rash lasts 5 months!.....................)
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