On their balance books, they are putting up around a billion a year in profits. I do agree...they could be doing better than that. If the CBS crowd did buy them....at least for the first year, I wouldn’t expect much of a change. Internationally, this might be a plus-up for CBS because CNN is highly viewed outside of the US and is a noted brand-name.
CBS should not be allowed to buy CNN. Make AT&T peel it off and have some bidders with integrity get a shot at it.