Probably, he's also gambling that he can break into the institutional side of the business -- getting shown in airports, hospitals, gyms, etc.
And also gambling that he can lose a few voters stateside without tanking the whole operation.
And gambling that some domestic outfit to the right of FNC won't be professional enough to pull away many US viewers.
All in all, it's quite a gamble.
Which will fail.
And if some entrepreneurs decide to start a new cable news called say the Real News or something similar and hire away all FNC talent.....?