Absolutely! We need to bow to our corporate masters! When they tell us to jump, we should ask "How high?"
This ain't what's goin'down ... corporate whipping boys is more like it.
The whole thing is fascinating. Our "Masters" in this case are the (presumably!) impromptu videographers, whose commentary ... "OH MY GOD! OH MY GOD!" ... is the absolute origin and creator of the entire affair.
This is what we have come to.