I look for companies that are doing something that I *like*. OK, so they might support XYZ Liberal cause, too ... but they need to sell to 100% of the population, not just the people I happen to agree with.
For instance, I dumped Target over their potty policy last year and switched to WalMart. Does WalMart have an ideal conservative rating? Hardly. But, they do a lot of good locally in our community, employ an awful lot of people who I know and like, and provide me with the product that I want at a fair price.
FWIW, I buy mostly the same brands of dry goods - TP, Paper Towels, etc etc etc. For the longest time, Target was the cheapest, that's why I went there. When Target had their brouhaha and I switched from Target over to WalMart, I noticed that WM dropped their prices, dramatically in some cases, so that now I'm paying a fair bit less for exactly the same stuff.
I'm thinking that WM was taking advantage of the chaos to steal some Target customers away. Makes sense, at least to me.
Well-stated. Thank you