Posted on 12/18/2016 4:35:53 AM PST by LouieFisk
The German parent company behind Jägermeister has filed a formal notice of opposition to the Milwaukee Bucks’ primary logo, citing, among other things, the likelihood of confusion between the two brands and the “false suggestion of a connection with persons, living or dead, institutions, beliefs, or national symbols, or brings them into contempt, or disrepute.”
(Excerpt) Read more at sportingnews.com ...
Ack!
It’s just liquid licorice with a kick.
Back in my drinking days we called it black tar alcohol.
As it is, a settlement is likely in their future.
No. Jaegermeister’s logo is the stag of St. Eustace — depicted as St. Eustace saw it, with the cross in its antlers. The Milwaukee Bucks logo is merely a generic stag.
If Europe and America were not forgetting our Christian roots, it would be easier to see the drastic difference.
Important to assert the trademark for all the Boneheads who can’t tell the difference.
Depends.
It’s been a long time since I was really into heraldry, but if the Bucks can prove that the buck head is a common heraldic element (like the two-headed eagle), then Jägermeister has no case.
Seeing that both have German influence, with Milwaukee being a major German immigrant settlement area, it could really be a common cultural symbol and a pure coincidence.
A buck is a buck, and I see no evidence that they are the same buck. So my vote would be no.
one of the Bucks owners is Marc Lasry a Hillary dickhead
But this isn’t the older, traditional Bucks logo (from Lew Alcindor years), is it?
http://www.nba.com/bucks/history/logo
The original is waaay goofy.
>>As the author of the article said, had the team designer enclosed the 12-point buck in something other than a circle, they could probably have avoided litigation.
But the Milwaukee Bucks logo does not ENCLOSE the stag in a circle. They don’t even use a full circle.
I’m familiar with trademark law, having been peripherally involved in two trade dress lawsuits involving consumer brands.
They’re not remotely in the same industry, the Milwaukee Bucks and Jägermeister, it’s not as if Jäger calls their mascot a buck, it’s a stag. A pro sports team logo with mascot in no way calls symbols used into disrepute. It also in no way could confuse potential customers.
If the Milwaukee Bucks were attempting to trade off of some remote similarity in order to take business from Jägermeister, I’d say there was some merit. But there’s no such attempt.
I predict Milwaukee will keep their mascot logo. Truthfully, it’s far enough on the dumb side that I’ve got to wonder, if the two parties didn’t collude in order to increase sales of their respective merchandise.
Big buckin’ deal.
The basketball team has deeper pockets, I'm sure.
The Milwaukee team has the most racist name in pro sports.
My family crest has the same buck.
It is pretty cool to find out the Milwaukee Bucks are still playing basketball though. As a kid, Oscar Robertson was one of my favorite players.
The Bucks would never have a cross. A crescent moon, pentagram or hammer & sickle, but never a cross.
...and I would agree with Robert DeLong.
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