Their conclusion seems to be this: nearly one out of five voters didn’t like eather candidate, and within that group, those who voted broke strongly for Trump.
Not exactly profound, but worth something if their results can be duplicated by other researchers.
This is no mystery to me. I think it's been said: It wasn't about Trump. It so happens that he is the one who stepped up and said what needed to be said. Maybe that makes him a genius, but we voted for him because of his stand, not because we liked him.
Exactly what everyone has basically been saying.
Not many people really liked the idea of either candidate for various reasons for each. However those people in majority voted for the person that they had less of an unfavorable view of: Trump. “The lesser of two evils” won this election for Trump. Which is surprising because the MSM was in the bag for Clinton the whole time, while dragging Trump through the mud on nearly every sound byte, and anything they could throw at him.
Besides this being evidence of people voting “the lesser of two evils” in their minds, it’s evidence of massive distrust of the MSM. People just don’t believe the talking heads anymore, in fact they believe the opposite of whatever they say.
In conclusion the MSM won Trump the election by trying to cost him the election, period. If they had been fair on Trump throughout the primary and general then Hillary would have won. This election wasn’t just about rebuking the establishment, it was about rebuking the MSM, and snowflakes in general.
People didn't like Trump because of the lies they believed about him.
Many of those who disliked Trump did so because of the repeated, incessant lies of the Clinton/DNC/GOP/Media Cabal, and the non-existent monster they created via mass deceit.
Well, given the state of the country and the direction it’s been headed, if you didn’t like either one but were still going to vote, you’d vote for the one most likely to change things. That ain’t Hillary.