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The College Board’s SAT and ACT Money Hustle
Accuracy in Academia ^ | October 14, 2016 | Spencer Irvine

Posted on 10/14/2016 7:24:42 AM PDT by Academiadotorg

A recent report alleged that the College Board, the architects of the college entrance exams known today as the SAT, is becoming a profit-driven (yet taxpayer-funded) machine, instead of a business focused on the greater good. The National Center for Policy Analysis's latest report, "The Big Business Profitability of the Nonprofit College Board," highlights how profits are driving the nonprofit College Board.

The report gave a background on the two tests, which may not be well-known by the general populace. For example, the SAT was originally used after World War One to screen for scholarships while testing applicants’ innate intelligence. It was first administered to over 8,000 students in 1926, and since then, it has grown to 1.7 million for the actual SAT in 2015 and 2.5 million students have taken the College Board's Advanced Placement (AP) courses. By comparison, in 2011, under 2 million students took AP courses.

According to the National Center of Education Statistics, 49% of graduates take the SAT, which means that it could be a profitable business venture for the College Board. A high school guidance counselor named Bob Sweeney said, "College Board is capitalizing on the perceived and exaggerated importance of the SATs.” He claimed, "The fees are symptomatic of the frenzy of it all, how much we've all put the testing and the results on a pedestal."

To Sweeney's point, the report noted that test prep tutors can charge from $100 to $200 an hour, in addition to students rushing their scores to their colleges. The Cooperative Institutional Research Program's Freshman Survey of 2015 noted that 28.5% of incoming freshman applied to seven or more colleges. The report outlined that the official SAT study guide is $24.99, with the SAT test costing $45. Adding an essay to the test costs $13 more, and to rush the tests to colleges, it costs $31 for the first college and $11.25 for each additional college. If that isn't enough, the College Board charges $15 for scores by telephone.

The AP tests are another lucrative fee model for the College Board. The test costs at least $89 to take, with late tests costing $45 and late payments $225. The school district is charged $45 for "printing and delivering exams for students with special needs." However, the AP courses have not been proven to effectively prepare high school students for college courses. For example, 40% of students in Illinois in 2016 scored poorly on the tests (below a 3 on a 5-point scale). So far, taxpayers have poured over $400 million since 2005 on a federal level, which brings into question why taxpayers continue to pay for AP courses and tests.

What are the salaries of the College Board executives? Ex-president Gaston Caperton, who served until October 2012, earned $1,147,739 in bonuses in addition to his $445,095 base salary, and $203,048 in other compensation. David Coleman, the current CEO and who was behind Common Core's design, earned a total of $732,192 in 2013. Their AP and instruction program earned $383 million in 2014, and their SAT and PSAT assessment programs earned $333 million.

Some challenges, the report conveyed, are competition from the ACT (a test that relies on subjects such as reading, math and science) and at least 850 colleges not using the ACT or SAT for their admissions process. Adding to these challenges is Coleman's push to align the SAT to Common Core, thus changing the nature of the test for intelligence to a test of knowledge of Common Core course material. Two other tests are being used on a smaller scale, the Classic Learning Initiatives (CLT) and a developing exam called the Vector Assessment of Readiness for College (ARC) pose challenges for the SAT and the College Board.


TOPICS: Business/Economy; Culture/Society; Government; US: Illinois
KEYWORDS: act; collegeboard; sat
Your college board scores could be worth millions, although not necessarily to you.
1 posted on 10/14/2016 7:24:42 AM PDT by Academiadotorg
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To: Academiadotorg

Add in that the College Board has also dumbed down the SAT several times over the years, to make it more attractive to students looking to boost their “chances” (and thus increase the number of people paying to take it).


2 posted on 10/14/2016 7:32:54 AM PDT by Little Pig
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To: Academiadotorg

Add in the money grabs that are private coaches/travel teams in various sports. Everyone thinks their kid is going D1. Here’s a simple test. If your kid is the greatest athlete in your town, in that sport, in a generation, then maybe they go D1.


3 posted on 10/14/2016 8:09:28 AM PDT by MattinNJ (It's over Johnny. The America you knew is gone. Denial serves no purpose.)
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To: MattinNJ

“Add in the money grabs that are private coaches/travel teams in various sports. Everyone thinks their kid is going D1. Here’s a simple test. If your kid is the greatest athlete in your town, in that sport, in a generation, then maybe they go D1.”

So many parents of hockey players I coached over the years came to me and in hushed tones said I needed to give their kid more ice time because D1 schools are looking at them. That’s how every conversation started and I usually ended it with, “(Insert name here), your 13 year old is playing club hockey in South Texas and he can barely keep up with that.”

Then I throw in the kicker which I start the season with. “To even think about becoming a professional hockey player, your child will need to practice 3 hours a day, 6 days a week for 15 years. This doesn’t include outside activities like weight and cardio training.”

My son shot 500 pucks a day, when he wasn’t ice skating he was roller blading, when he wasn’t stick handling a puck on the ice, he was stick handling a ball in the house. He built a slide so he can practice his skating and when he was in front of the TV he would practice his stride for hours on end. In addition, he spent every summer since he was 11 at a camp in Canada and after camp ended he stayed on an additional 3 weeks to teach.

Despite all of that, the best he could do was play single “A” hockey in Dallas. He did get his reffing certification and turned into a great referee, working games for USA hockey to pick players for the national team. He now refs in the Northeast with the goal of working D1 games next year. He just turned 21.


4 posted on 10/14/2016 9:03:42 AM PDT by EQAndyBuzz (Lester Holt — Clinton House Boy.)
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To: Academiadotorg

A couple of responses are in order: (1). The SAT is not an intelligence test; it is, as the name implies, a college aptitude test. (2). there is no evidence that the expensive tutoring for the SAT mentioned in the article raises test scores. There are many free online SAT prep tests and you can buy unofficial test prep booklets for between $10 and $15.

On the general topic of “nonprofits,” it’s no secret that top management of such organizations make a lot of money. Check out the salaries of the CEOs of United Way and similar charitable nonprofits and, of course, colleges and universities.


5 posted on 10/14/2016 9:05:16 AM PDT by riverdawg
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To: riverdawg

It is worth practicing for the SAT or ACT if only for the scholarship money. There are schools that will give full tuition or more for high test scores. You don’t need to pay for expensive tutoring. Just doing lots of practice tests, and understanding, why your answer is wrong, should be enough. But the kid needs to start at least 6 months of practice.


6 posted on 10/14/2016 10:10:59 AM PDT by Betty Jane
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To: EQAndyBuzz
Congrats on your son. I was a pretty good hockey player and was on a few teams with some minor leaguers, an ex Swedish Olympian in his 50s that skated around seriously skilled 20 year olds like it was nothing, and my defensive partner for two seasons played for the Sabres for a few games. I know how great he must be to ref at that level. He's getting paid to do what he loves and is blessed. That is awesome.

My kid is a pretty good lacrosse player and is bombarded with "prospect camps" and "showcases" etc...

Always good for a few chuckles

7 posted on 10/18/2016 9:40:59 PM PDT by MattinNJ (It's over Johnny. The America you knew is gone. Denial serves no purpose.)
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