Then, he sets the hook and brings them in with the fly hooked in their gaping/stupid lips flopping around in full view of the tv cameras.
After landing them for the world to see them with his hook in their gaping/bleeding mouth, he rips his hook out of their lips and lets them go! They go flopping away leaving a blood and scum trail in their home water. Think of Jeb during the primaries.
He does this without paying a nickel for tv ads. Then he gets great free PR!
https://www.youtube.com/watch?v=onrZsdxa_tg
Thanks for your Thomas Wolfeian level of description!