And at a time when higher education is looking like the next big bubble to burst, you really need to hang on to every student you can.
Colleges are closing. I expect it will get worse.
;)
Ah, like Burlington College? The one Mrs. Bernie Sanders burdened with unrealistic debt?
And it’s not just ‘hanging on’ to students. It’s the fall out from the students who don’t attend.
When the admissions office sees a big drop in applicants they start admitting students with lower SAT scores. With a drop of 23k applicants their average SAT scores will be much lower and their ability to attract good students gets harder. It is a downward spiral.
The basketball morons and the enabling administrators and faculty have destroyed their school.