All of these types of programs work the same, whether it is catfish, peaches, or whatever.
Its designed to promote the consumption of catfish and benefits most producers, but some producers don't benefit, so they always complain about having to kick in their share of the money.
A few years ago this was very important because of the cheap imported catfish from Viet Nam.
Domestic raised catfish ain't cheap, added to the mess of frying fish, potatoes and hush puppies and it makes more sense to go to a catfish restaurant.
Is that the one called Swai?