Christ also said that were those who preached Christ for “filthy lucre”...or personal financial gain. Mr. Lucado has certainly used the name of Christ to enrich himself.
Well, then, he should be sued by Trump or punished with Trump’s new fangled libel laws.
I see it quite differently. I see no evidence he "preached Christ for "filthy lucre."
Nothing in Scripture prevents publishing books that have blessed millions and millions.
Nothing prevents being compensated for work done.
To his own Master, he stands or falls. He now has the responsibility of a good steward to use the money he's been entrusted with by God. He will be held accountable.