The point is that for some reason, Republicans (and moderates and Democrats) are looking past his liberalism, his crassness, his obvious personal flaws, etc... because he is new and shiny and exciting.
If they would step back and see the man as the deeply flawed candidate that he is they would see why they are wrong.
Here's the Clif Notes.
Voters chose obama because of the color- black.
Voters are choosing Trump because of the colors- red, white and blue.
Hurts a little bit, doesn't it?