I think the Beck endorsement was meant as a response to the Dole endorsement.
Dole’s “endorsement” was weird. Dole has endorsed Jeb. Now, with things getting interesting in Iowa, Dole says Trump is a better choice than Cruz. That’s not exactly endorsing Trump, but it sure works that way!
Beck truly does over-rate his importance. At best he should have been a behind-the-scenes-advisor....you gotta be nutz to make him the face of your campaign.
One of the few things I think Cruz showed poor judgement on.