Well, I wonder about the cost benefits
Did the theater rental cost as much as TV ads? did not the subsequent free publicity out weigh the ad spots not actually run?
will Obama sic the IRS on him for not declaring the free publicity as unearned campaign income?
“Well, I wonder about the cost benefits”
Yes!
1) Can’t be no more than $8/person, so very small impact on his enormous budget.
2) People are always compelled to take advantage of free stuff!
3) If the movie is anything of the quality of Michael Bay’s other films, in addition to telling a story that the media and govt has lied about consistantly, they will tell friends and family to watch it. MEGA-FREE advertising for the movie!