$2 million a week, at this point in time, leading up to the first primaries, is actually a pretty moderate ad buy. Hardly “SHOCK AND AWE!” Trump has tried to give the impression that it’s a YUUUUUGE buy, because that’s what Trukp does, but it’s not.
$2 million per week -- for Trump especially -- is a TINY buy, and makes me wonder about his liquid asset levels