But unfortunately the currency of politics is popularity.
The currency should be persuasion, at least in a Constitutional Republic. The GOPe and sadly most of the voters have surrendered persuasion for current, trendy popularity. They go right to OCD over the poll numbers then position themselves where they think they can sell their candidate product
We’re doomed.
Money is also a factor.
Trump apparently values his "personal brand" at about $4 to $5 billion, according to Forbes magazine. His name alone is worth money.
How can Cruz or any other politician compete with that?