Working under the assumption that they can support a campaign better themselves, donors are building their own organizations, staffed by operatives who report to them. “A lot of people who felt betrayed in 2012 set out to build political structures,” says Kellyanne Conway, president of the pro-Ted Cruz super-pac Keep the Promise I, which is backed by hedge-fund billionaire Robert Mercer. Mercer is a prime example of the new breed of activist donor. This presidential cycle, he has donated more than $30 million to a quartet of pro-Cruz super-pacs. A computer scientist by training, Mercer is also part owner of a political data firm called Cambridge Analytica, which boasts on its website that it employs “psychographic profiling” to recruit voters. As a result, Mercer’s pacs have shunned the traditional strategy of saturation TV coverage. Instead, Mercer is focused on targeted radio buys, digital outreach, and field organizing.
The savviest GOP candidates have capitalized on this shift. In fact, Cruz’s campaign fund-raising apparatus seems designed to let donors roll up their sleeves. Cruz contributors can specify how they want their money spent, much in the way universities allow benefactors to earmark their donations for a new science wing or aquatics center. “If you’re a donor, you can say, ‘I want to see this money used for Iowa,’” one strategist told me. “It’s a way to entice donors. They look at it like fantasy football.”
$30 million. I’d say he is determined to buy a President.
Was pleasantly surprised to see Kellyanne defending Cruz on Ted Baxter’s show the other night. She did well against some puke claiming to be Ted’s best friend while simultaneously trying to destroy him.