It's Trump's "TONE", as well as his positions/stances that make him the #1 leader of the pack of mostly midgets, vying for the GOP presidential nomination ! At this time, we need a real leader with fire in his belly, who calls the populace to see reality, whilst also lifting up our spirits in the same way that Reagan did !
And his consistency! He's been a stalwart conservative. A major help over the years, getting things done for small government and defending the Bill of Rights.